Results

Numbers you can trust.

Featured · Email marketing

Grew email revenue 60% in one year

Goal: Increase email revenue and give new products more exposure
What I did: Made the send schedule consistent.
Cleaned up the email list.
Segmented sends so each audience saw the products most relevant to them.
Result: Email campaign revenue grew 60% from 2024 to 2025.

Email campaign revenue

+60%

2024 → 2025

Source: Mailchimp campaign analytics

Earlier client work · 2020 to 2022

Cain Aesthetics (med spa)

Instagram and website · 2021

new Instagram followers

Result: Instagram followers up about 500 in one part-time year, to roughly 1,000 by the end of the engagement. Reach, visits, and Facebook likes up 100%.
What I did: Helped set up Google Business Profile. Created Facebook and Instagram graphics and videos. Built the social media strategy. Designed and built the Squarespace website.

Physician practice

Facebook · 2020

audience growth

Result: Page likes 235 to 292 in 8 months (50 new likes, only 3 unlikes). People engaged per 28 days went from 20 to 59. Reach went from 120 to 264 (peak 413).
What I did: Managed the practice's Facebook posting from Feb 2020 (text and photo posts, before video was a major factor).
Source: Facebook Insights, Feb to Oct 2020. No paid reach.

Luxury jewelry brand

Pinterest · Fall 2020

monthly viewers

Result: 13,982 impressions in 30 days (Sep 15 to Oct 14, 2020), driven by two breakout pins. A typical day was about 23 impressions.
What I did: Ran Pinterest marketing: posted the brand's photos and graphics with keyword-optimized titles and descriptions (Pinterest SEO) and organized them into boards.

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