Experience
Years of hands-on work.
Small business marketing is personal to me. It started in 2017 with my dad's e-commerce business: his website, his emails, his social media. Since then I've helped medical practices and boutique brands grow, built my own apparel brand from scratch, and earned a master's in strategic marketing from Imperial College.
2017 to 2021
Where it started: my dad's e-commerce business
I started in marketing in high school by building the WordPress website for my dad's new e-commerce venture, Gen 1:29 CBD. I ran its website, email marketing, and social media on the side.
Feb 2020 to Jun 2022
Social media for medical practices and boutique brands
Managed social media for medical practices and boutique brands from Feb 2020 to Jun 2022.
- Cain Aesthetics (med spa) (Instagram and website), 2021: Grew Instagram by about 500 followers in a year and built the website
- Physician practice (Facebook), 2020: Steady 24% audience growth and about 3x engagement
- Luxury jewelry brand (Pinterest), Fall 2020: From 253 to 13.7K monthly viewers in one week
Mar 2022 to 2023 · Completed
My own brand: Senti
Built a Gen Z apparel brand from zero using Instagram and TikTok, and measured what worked
$16,500
gross sales (first 19 months)
300+
orders
8,400+
website visits
1,386
followers across channels
On Shopify and Etsy storefronts.
Early growth: 654 Instagram followers and 243 TikTok followers in the first 7 months (134 TikToks, 18,303 total views). One reel reached 73,763 accounts. A product reel reached 15,821 accounts and added about 100 followers in a week.
Documented in my Honors College thesis (MTSU), "Targeting Gen Z Using Instagram and TikTok Marketing." Sales came from the US and Australia, with repeat customers and craft fair booths.
Honest takeaway from the thesisReach did not convert proportionally to sales, and authenticity and reels drove the most new followers.
Senti 2023 to 2024
MSc Strategic Marketing
Imperial College Business School, London
Core modulesStrategic Market Management, Finance and Pricing Strategy, Marketing Analytics, Consumer Behaviour, Market Research, Strategic Brand Management, and Digital Marketing.
Recent work
Email marketing and UGC video
Email: Email campaign revenue grew 60% from 2024 to 2025.
UGC industry: As a project manager at Twirl, a UGC platform, I helped brands and creators work together to complete 8,000+ time-sensitive UGC projects.
About
Hi, I'm Abigail.
I partner with small businesses that don't have the time or expertise to do digital marketing in-house. From email to social media to Google Business Profile, I bring years of hands-on experience to help you grow, so you can stay focused on the work you love.
Consultation call
Not sure what your social media is doing for you? Let's look at your numbers together.
Bring your current stats. We'll review what's working, what isn't, and where the fastest wins are.